How many times have you looked at the menu and got confused with the numerous choices? Reading an international cuisine menu you are not familiar with makes the decision making process much more difficult. Even if the waiter recommends you something that sounds mouth watering, under the pressure your brain makes a choice your taste buds doesn’t want.
A study conducted by Bournemouth University suggested that diners across all sexes and age groups prefer to have 7 starters and dessert, 10 main courses along with sides in a fine dining restaurant menu. Set menus should be designed to ensure diners are not limited by choices and at same time not burdened with numerous options.
Prior to starting-up Voyotel, I worked with Cafe India Merchant City in Glasgow as a waiting staff. During my shift, I came across different demography of diners. For months, I engaged myself with diners, observed their preferences and motivation behind choosing the restaurant. One of the key learning for me was, diners love simplicity. A set menu is simple, it has all the popular dishes of the restaurant, it’s value for money and most importantly it has the potential to be premium.
But the problem is, restaurants run the fixed menu between lunch and pre-theatre. Voyotel is about to change this long-run tradition. Times are changing, restaurants must blend in with the changing consumer behaviour. We engage with our restaurant partners to design a premium set menu that serves the diners need. It’s a prepaid menu, which means you can buy it in Voyotel for different restaurants. It will save you from the hassle of paying the bill apart from the extra service you were charged at the restaurant. Want to experience this hassle-free dining?
Do let us know your views in the comments.